Sonic Branding Services Built on Strategy

We develop sonic branding systems that are rooted in your values, built around your goals, and designed to work across every touchpoint.

Most brands think in words and visuals. But when it comes to sound, they’re often improvising. Fonetik treats audio as a strategic brand asset that deserves the same attention as your tone of voice or visual identity.

Whether you’re building a SaaS platform, launching a wellness brand, or expanding a fintech app, sound strengthens recognition and makes your product feel more complete.

As a messaging consultant and music producer, I bring both perspectives to the table. Every Fonetik project begins with your brand. We use a structured process to uncover what your sound needs to do, before we decide what it should be.

Sonic branding is the process of developing a recognisable sound system for your brand. It’s a strategic musical identity that reinforces your brand at every touchpoint.

A full sonic identity typically includes:

• A sonic logo that plays at the end of videos, podcasts, and social media posts
• A music bed that supports product demos, ads, and social media content
• UX/UI sounds that guide and reward user actions
• Audio edits for live events, reels, or branded content

When done well, sonic branding becomes instantly recognisable, just like your tone of voice, visual logo, or colour palette. It helps people identify you by sound alone and creates consistency across platforms where visuals might not even be present.

Sound creates recognition in an instant. In the time it takes to glance at a logo or scan a headline, a well-crafted audio cue can already be triggering memory, emotion, and trust. That’s why more brands are investing in sonic systems that serve a purpose.

A consistent audio identity can strengthen recall, improve user experience, and reinforce emotional connection across touchpoints. It makes your product or service feel polished, your content more alive, and your brand more complete.

From app notifications to brand anthems, every sound becomes part of how people remember you, especially in moments where visuals are absent or attention is divided. Done right, sonic branding supports experiences and adds meaning in all the right places.

Fonetik is a sonic branding studio that helps companies develop their sonic identity through strategy and audio assets that match their tone of voice, values, and ambitions. Our process, The Fonetik Framework™, ensures that every project runs smoothly, from first conversation to final deliverable.

1. Discovery

We begin by auditing your existing sonic assets, from product videos and events to in-app notifications and customer touchpoints. We then establish scope, map key interactions, and define what success will look like.

2. Workshop

Through competitor research, brand positioning, and guided listening, we uncover your intended emotional effect and map the qualities that should define your sound.

3. Strategic Principles

We codify your brand’s sonic foundations like emotional anchors, tonal directions, and instrumentation preferences to guide development. These principles act as the creative brief for your audio identity.

4. Development

We create your identity, starting with a brand theme that adapts into a wider audio ecosystem like a sonic logo, music beds, UX cues, and event applications.

5. Application Guidelines

Once the system is built, we document it in a set of guidelines to ensure consistency across every touchpoint. This includes usage rules, adaptation notes, and recommendations for future growth.

Our sonic branding services are tailored to your needs, but most include a flexible mix of strategic and audio deliverables. Once we’ve defined your sonic direction, we’ll develop a full sound system that matches your brand and works across every platform. Typical deliverables include:

A sonic logo

A short, memorable sound that signals your brand in videos, podcasts, and product experiences.

A brand theme

A longer audio bed that sets the tone for content, demos, or events.

UX/UI cues

Functional sounds for buttons, notifications, and onboarding flows.

Audio guidelines

Documentation that explains how to use each asset consistently.

Music edits

Shorter stings or loopable variations for reels, ads, or presentations.

Custom campaign music

Original compositions for brand campaigns, podcasts, ads, or live events, created to fit your exact brief.

Fonetik sound systems are designed to scale. Whether you’re launching a new product or refreshing an established brand, we’ll adapt the scope to fit your platforms, budget, and ambitions.

Fonetik is led by Jamie Thomson, a messaging consultant and music producer with over 15 years’ experience helping global brands find their voice, and now, their sound.

As the founder of Brand New Copy, I’ve delivered more than 700 projects for clients across energy, finance, SaaS, sustainability, and e-learning. My work has been recognised with multiple industry awards and trusted by Fortune 500 companies, startups, and agencies alike.

Alongside a career in brand strategy, I’ve written and produced music for independent artists, publishers, and boutique labels across Europe. My dual background means Fonetik bridges the gap between creativity and strategy, helping brands sound as good as they look and speak.

‘I’ve mastered several songs for Jamie, and a key takeaway, other than how talented he is, is how much he values the artists and musicians he collaborates with. He’s always eager to learn more about the mastering process and how to achieve the best results. It is very easy for me to recommend his services.’

JTM Mixing & Mastering

‘Jamie did a fantastic job rewriting all our product descriptions for our premium paddle board brand, along with extensive brand copy for our ecommerce website. He nailed our tone of voice and the brief first time with very few tweaks needed before setting all the copy live. Everything was delivered very efficiently and it was a pleasure to work with Jamie. He will now be our go-to messaging strategist going forward.’

Charlotte Green, Head of Marketing, Red Paddle Co

‘Jamie is a fantastic producer and songwriter. He collaborates with an open mind and brings fresh ideas to every session. On the songwriting side I’ve written two tracks with him so far and I’m really proud of both. He is reliable and focused… so valuable in a co-writer. On the production side, Jamie has great creativity and ideas – but he also listens to his co-writers and is willing to give everything a try to ensure he’s serving the song as best he can. I cannot recommend him enough.’

Michelle Suzanne, Vocalist, Songwriter, Artist

‘Jamie was a star to work with. He supported us across lots of projects for our global financial services client – everything from content strategies to whitepapers, and handled complex topics with ease. He was always flexible when deadlines were tight and made our lives a lot easier. Would definitely recommend him to any agency that needs specialist support in this space.’

Amy Jowett, Account Director, Engage Interactive 

Every brand is different. Some need a full sonic identity system, others just need to get their sonic logo right. We tailor our proposals based on your goals, platforms, and resources, with a clear scope from the start.

As a guide, sonic branding projects typically start from around £7,500. This includes a strategy workshop, a brand theme, a sonic logo, and usage guidelines. Additional assets like UX cues, podcast stings, or custom campaign music can be added based on your brand’s needs.

We’ll always begin with a free consultation to understand what you need, and whether we’re the right fit.

TaskPop is a productivity app designed for remote teams and solo professionals. For this brand, we created a fast-paced, functional sonic identity built around UI interactions, task completion, and product walkthroughs. The result is a sound system that feels responsive and focused, supporting user actions without distraction.

ThinkVerse is a conceptual brand exploring how sound can enhance digital learning. We developed a full sonic identity including a melodic brand theme, notification cues, and a sonic logo designed for knowledge recall. Every sound supports the platform’s mission to make learning feel accessible, structured, and engaging.

Pure Balance Co is a wellness and lifestyle brand developed to demonstrate how sonic branding can support emotional connection and brand calm. The audio system includes a soft, uplifting brand theme, sonic logo, and ambient music beds designed for meditations, product videos, and social content.

REVA is an imagined e-commerce marketplace inspired by platforms like Vinted and Depop. We developed a youthful, modern sonic brand featuring upbeat transitions, onboarding tones, and branded cues for new messages and payment confirmations. The identity reflects the platform’s values of sustainability, accessibility, and digital-native commerce.

PixelPay is a digital payments app designed to feel fluid, capable, and secure. We created a bold, electronic-inspired sonic identity with cues for successful transactions, notifications, and declined payments. The sound system supports brand recognition and makes the product feel polished in moments of interaction.

Future Flow Energy is a project created to explore how sound can enhance trust and convey capability in the utilities sector. We developed a confident, modern sound system featuring a sonic logo, event stings, and tonal UX cues designed for app usage, investor updates, and product launches.

What is sonic branding?

Sonic branding is the process of developing a recognisable sound system for your brand. It includes assets like sonic logos, music beds, and UX sounds that create recognition, emotional impact, and consistency across platforms.

What is a sonic brand?

A sonic brand is your brand’s complete audio identity. It’s how you sound across every interaction. From short product cues to full brand anthems, it’s the sonic equivalent of your logo, tone of voice, and colour palette.

How do you create a sonic brand?

We follow the Fonetik Framework™, a structured, five-stage process that starts with brand discovery and ends with a system of strategic, bespoke assets designed around your values and touchpoints.

Why is sonic branding important?

Sound works fast. It triggers memory and emotion in moments where visuals may not even be present. Sonic branding helps your brand feel more polished, more consistent, and easier to recall across platforms.

Can you show some sonic branding examples?

Yes, our case studies page includes work across sectors like SaaS, e-learning, wellness, fintech, and energy, to name a few. You’ll find sonic logos, brand themes, UX cues, and other deliverables with a breakdown of the thinking behind them.

Is sonic branding the same as getting custom music?

Not quite. We don’t just compose, we build systems. Sonic branding connects every interaction through a shared musical identity. It’s strategic, not decorative.

Do I need to be a big brand to use sonic branding?

Not at all. In fact, smaller brands often benefit more. A strong audio identity helps you stand out and feel more established.

What if I already have some music or audio content?

Great – we’ll start with an audit. If it’s working, we’ll build on it. If not, we’ll identify what’s missing and align everything with a clearer strategy.

What’s included in the free consultation?

We’ll talk about your brand, your audience, and your goals. You’ll get a clearer sense of how sonic branding could support your business, and whether we’re the right fit.

Whether you’re starting from silence or refining an existing identity, we build sonic branding systems that align with your values and scale across every channel.